Go for Giant

You say Quick, we say Giant. This legendary burger deserved the limelight in our employer branding story. "Go for Giant" isn’t just about an iconic burger—it's about the layers of opportunity at Quick. Find out how we creatively put the burger chain in the spotlight as a sizzling employer.



It’s not a fling

Finding the right fit can be difficult. Even for giants like Quick. While there's no shortage of part-timers and flexi-jobbers, retaining them for the long haul? That's the challenge. Many miss out on seeing the amazing career paths ahead. Quick's run recruitment campaigns before, but true attraction needs a lasting strategy. Enter our mission: mold Quick into an employer brand that stands tall.









A Giant job

"Go for Giant” highlights four of Quick's strengths as an employer: the flexibility you get as an employee, the growth opportunities, the giant team and the job satisfaction. This is what employees were most excited about in our survey. Don't settle for less, Go for Giant.










Delicious employer branding

Our approach? Go giant or go home. Feast your eyes on our mouth-watering employer branding blitz, crowned with a punchy mantra: "Go for Giant". The visuals? They’re a dynamic treat, oozing simplicity and packed with the signature Quick red. As for the visuals and videos: night was our playground. The reason? The Quick world never stops spinning, and not a single restaurant had to hit the pause button for our creative takeoff!



Gicantic communications

Enter our seamless job portal, designed for potential giants to find their fit at Quick and drive right through! We rolled out a digital feast with ads spanning Google Search, TikTok, Facebook, and Instagram. Our social media clips kick off with the team's personal moments, gliding effortlessly into their Quick adventures. Because being a giant isn’t just a 9-to-5 gig; it's a lifestyle. As for Spotify? Our catchy audio tune hits the sweet spot, resonating perfectly with our crowd.



Behind the scenes: burgers,
team & success!


Quick: Go for Giant
Published:

Project Made For

Quick: Go for Giant

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